Vin65 Blog

WineDirect (and its subsidiary Vin65) is an incredible company.  The vision of helping wineries sell more wine direct-to-consumer is a vision I strongly believe in.  Where parts of the wine industry are stuck in technology – WineDirect has really pushed the bar.  On the ecommerce side, tools like the carrot engine and action email are helping wineries sell more wine.  On the fulfillment side, the technology and bi-coastal fulfillment are creating better consumer experiences. 

As a bit of background, recently ShipCompliant was acquired by Sovos, a global tax and compliance firm.  Sovos has also just acquired WineDirect’s compliance software, known as WineDirect Compliance.  As part of the agreement we have formed a long-term partnership to work together on several DTC initiatives.

Let's start with the premise: a customer pays $79/year and receives shipping included on all of their wine purchases from 29 different wineries. Let's look at how we are doing one year into the program.

On your winery website, how you merchandise ultimately makes for an easier, quicker and more pleasant shopping experience for your customers.

Facebook commerce is in its infancy and we are really at an experimental stage. When ecommerce was in its infancy there were a lot of successes and a lot of failures.

It's 2012, and my #1 business New Years Resolution is to sell more wine online. Internally we have some great stuff we are working on, but let's talk about 12 ways you can sell more wine online.