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Vin65 Blog

DTC wine thoughts served up by Vin65

September 29, 2017 | Corinna Wang

4 Ways to Capitalize on OND

You blinked and now suddenly we’re heading back into OND. Ecommerce businesses get crazy this time of year - and your winery should be no exception. Here are 4 tips to help this OND be your best yet.

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June 30, 2017 | Laurie Millotte

3 Ways to Boost Summer Wine Sales with Social Media

In 2017 one the best ways to connect with your customers and make your product top of mind is with social media. Wondering how to get started? Here are three tips from our partners at Outshinery to help you make the most of summer.
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May 23, 2017 | Adrienne Stillman

Reduce Your Winery's Shopping Cart Abandonment

A full 70% of online shoppers abandon their shopping cart. The good news is that 3/4 of those people plan to return later. Here's how to re-engage distracted buyers and bring them back to complete their purchase on your winery's website.
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April 18, 2017 | Jim Agger

Break Into the Top 20% of Wineries

What does it take to break into the top 20% of wineries selling DTC? We analyzed 9 million DTC sales transactions worth $1.8 billion across 1,200 wineries to find out. Here's what we learned about what makes the top 20% different, and how you can be like them. 
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December 15, 2016 | Stephanie Friedman

Prepare Now for DTC Success in the New Year

As we power through O-N-D and round the corner toward the holidays, it’s important to sustain momentum and make every last business day of this year count. Here are six tips to help you hit the ground running in 2017.

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December 1, 2016 | Adrienne Stillman

5 Examples of Great Holiday Winery Marketing

Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year.
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November 15, 2016 | Adrienne Stillman

5 Ways to Prepare Your Winery Websites for the Holidays

The first month of OND is over and November is upon is. Is your winery website ready for the holiday onslaught? Make sure you’re making the most of this critical time of year for your online wine sales with these five easy-to-implement ideas. 
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October 26, 2016 | Jay Christianson

Are your tasting notes hurting your wine sales?

Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least a small amount of information about the wines. Since it is important to provide your customers with enough information to help them choose which wines to taste, or at the very least provoke a conversation about the wines, it seems as though tasting notes should be an absolute must-have for running your winery. They’re not. In fact, they can be detrimental to the experience, which can lead to your customers not finding wines they enjoy and ultimately not making a purchase.  
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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