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Vin65 Blog

DTC wine thoughts served up by Vin65

December 12, 2016 | Laurie Millotte

3 Visual Ways to Tap Into the Holiday Season

The holiday season is when many businesses fire up their social media to grab attention and push direct sales. You want your images to stand out on the screen just as your bottles would in a store.

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October 27, 2015 | Corinna Wang

OND: Step 4 - Do the Heavy Lifting.

Now, get the heavy lifting done for your customers so that all they need to do is checkout.

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October 13, 2015 | Corinna Wang

OND: Step 2 - Get People Excited About Your Wine.

There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.

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August 18, 2015 | Corinna Wang

Ecommerce UX - How Does Your Winery Stack Up?

A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern.

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June 2, 2015 | Andrea Dyck

Do You Care About Your Online Customer Experience?

What experience does your website give online customers? Is it easy to navigate? Does it contain details on products for purchase? Can information be found quickly? You want to ensure that customers can easily purchase wine and have a great experience while doing it. The bottom line is that if your customers don't enjoy spending time on your website, they are less likely to visit it or spend time on it. Shopping should be enjoyable, right?
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December 30, 2014 | Corinna Wang

New Year, Old Website?

2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel?

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November 4, 2014 | Corinna Wang

6 Ways to Sell More Wine During The Holidays

It's November and the holidays are fast approaching. You could have put Christmas off when Costco had festive gear on display in September - but there's no fighting it now. Wine sales peak over the holidays. So, how do you get consumers to buy direct, versus grabbing a bottle at the local store on their way to a holiday party? Here's how:

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October 16, 2014 | Corinna Wang

5 Tips For Your Winery Website This Holiday Season

October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season.

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Your DTC Checklist for Success

From wine club to website, tasting room to fulfillment, use our handy checklist to put you and your team on the path to success.

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