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Vin65 Blog

DTC wine thoughts served up by Vin65

September 29, 2017 | Corinna Wang

4 Ways to Capitalize on OND

You blinked and now suddenly we’re heading back into OND. Ecommerce businesses get crazy this time of year - and your winery should be no exception. Here are 4 tips to help this OND be your best yet.

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July 31, 2017 | Jennifer Arie

Top 3 Under-Utilized Features on Vin65

Beyond the basics of wine club, online store and point-of-sale, there are many features that can have a big impact on your direct-to-consumer (DTC) sales. But with so much to do, it can be hard to figure out what to focus on first. Here are my top 3 recommendations that will help you grow sales, provide great customer service and work more effectively with your team.
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May 23, 2017 | Adrienne Stillman

Reduce Your Winery's Shopping Cart Abandonment

A full 70% of online shoppers abandon their shopping cart. The good news is that 3/4 of those people plan to return later. Here's how to re-engage distracted buyers and bring them back to complete their purchase on your winery's website.
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February 7, 2017 | Jim Agger

5 Reasons Online Marketplaces Are Important for DTC Wine Sales

Online marketplaces - like Amazon, eBay and Etsy - account for 1/3 of total ecommerce and are growing quickly. With more and more luxury brands jumping onboard, here's what you need to know about the marketplace opportunity and how your winery can benefit.
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December 15, 2016 | Stephanie Friedman

Prepare Now for DTC Success in the New Year

As we power through O-N-D and round the corner toward the holidays, it’s important to sustain momentum and make every last business day of this year count. Here are six tips to help you hit the ground running in 2017.

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December 1, 2016 | Adrienne Stillman

5 Examples of Great Holiday Winery Marketing

Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year.
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October 21, 2016 | Sarah Barwin

Make a List, Check it Twice: the Dos and Don'ts for OND

Sales soar for all retail businesses, including wineries in October, November, December (OND). To make your life a little easier we have compiled a checklist of all the dos and don’ts surrounding OND so you can make the most of your DTC sales this holiday season.

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September 27, 2016 | Sarah Barwin

How to Win With Shipping Incentives During OND

Shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way to sell more wine during your busy OND season. 
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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