It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective but there are a lot of wineries and wine retailers that are doing it right. Today as I was browsing through our portfolio, I wanted to highlight a few websites that are doing it right.
Its 2011, but a lot of websites I visit still feel like they are in 2008. So here it is, David Letterman style with Wayne's World graphic (for the really retro), the Top 10 Signs Your Winery Website is Stuck in 2008.
Conversion is the process of taking online visitors and turning them into buyers. There are a number of ways conversion rate is calculated, but the two most common are:
I was contemplating a geeked out blog post talking about some of the cool stuff we've learned at Vin65 in 2010. Instead I opted for the non-geeky, somewhat more-directly-relevant to our customers, 5 Things We Learned in 2010.
Tasting rooms are a great place for a winery to engage a visitor - but if you want to create a relationship with someone from out of town, you have to continue to reach out to visitors beyond the tasting room.
One of the first steps in building a website is looking at the functional requirements. Not all of these features are required for every winery, but here is my quick top 10 list of features a general winery website needs to make it successful.
