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Vin65 Blog

DTC wine thoughts served up by Vin65

November 15, 2016 | Adrienne Stillman

5 Ways to Prepare Your Winery Websites for the Holidays

The first month of OND is over and November is upon is. Is your winery website ready for the holiday onslaught? Make sure you’re making the most of this critical time of year for your online wine sales with these five easy-to-implement ideas. 
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November 7, 2016 | Jim Agger

2016 OND Preview: Winery direct shipping volumes on track to exceed 2015 by 23%

With the first month of OND complete, DTC shipping volumes among small and medium wineries are up sharply and are on track to exceed 2015 levels by 23%.  

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October 26, 2016 | Jay Christianson

Are your tasting notes hurting your wine sales?

Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least a small amount of information about the wines. Since it is important to provide your customers with enough information to help them choose which wines to taste, or at the very least provoke a conversation about the wines, it seems as though tasting notes should be an absolute must-have for running your winery. They’re not. In fact, they can be detrimental to the experience, which can lead to your customers not finding wines they enjoy and ultimately not making a purchase.  
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October 21, 2016 | Sarah Barwin

Make a List, Check it Twice: the Dos and Don'ts for OND

Sales soar for all retail businesses, including wineries in October, November, December (OND). To make your life a little easier we have compiled a checklist of all the dos and don’ts surrounding OND so you can make the most of your DTC sales this holiday season.

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October 4, 2016 | Laurie Millotte

Why Your Winery Should Use Video - And How to Get Started

We know how important professional product photography is for showcasing your products. But video is a growing trend as well.
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September 27, 2016 | Sarah Barwin

How to Win With Shipping Incentives During OND

Shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way to sell more wine during your busy OND season. 
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September 12, 2016 | Sarah Barwin

Where Do Your Feature Requests Go?

Vin65 thrives on client feedback -- on your feedback. It’s how we decide everything that gets built on our platform, from the priority of bug fixes to major enhancements and new features.
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August 10, 2016 | Adrienne Stillman

3 Easy Ways to Build your Email Lists

Email marketing is an important element of selling wines online, but how do you collect the contact information of your dedicated customers? Read on to discover the different ways to build a strong email marketing list.
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Grow Your DTC Sales 15%

Learn how you can grow your DTC sales 15%+ this year with new distribution channels, email marketing tactics and lower wine club attrition.

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