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Vin65 Blog

DTC wine thoughts served up by Vin65

May 23, 2017 | Adrienne Stillman

Reduce Your Winery's Shopping Cart Abandonment

A full 70% of online shoppers abandon their shopping cart. The good news is that 3/4 of those people plan to return later. Here's how to re-engage distracted buyers and bring them back to complete their purchase on your winery's website.
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February 7, 2017 | Jim Agger

5 Reasons Online Marketplaces Are Important for DTC Wine Sales

Online marketplaces - like Amazon, eBay and Etsy - account for 1/3 of total ecommerce and are growing quickly. With more and more luxury brands jumping onboard, here's what you need to know about the marketplace opportunity and how your winery can benefit.
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December 15, 2016 | Stephanie Friedman

Prepare Now for DTC Success in the New Year

As we power through O-N-D and round the corner toward the holidays, it’s important to sustain momentum and make every last business day of this year count. Here are six tips to help you hit the ground running in 2017.

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December 1, 2016 | Adrienne Stillman

5 Examples of Great Holiday Winery Marketing

Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year.
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October 21, 2016 | Sarah Barwin

Make a List, Check it Twice: the Dos and Don'ts for OND

Sales soar for all retail businesses, including wineries in October, November, December (OND). To make your life a little easier we have compiled a checklist of all the dos and don’ts surrounding OND so you can make the most of your DTC sales this holiday season.

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September 27, 2016 | Sarah Barwin

How to Win With Shipping Incentives During OND

Shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way to sell more wine during your busy OND season. 
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May 24, 2016 | Jim Agger

Want to grow DTC sales by 108%? 46Brix can help.

46Brix is Vin65's built-in shipping rewards program. Two years after launch, we've seen dramatic business results for participating wineries. Here, we dig into the data and look at how 46Brix is helping wineries in the US and Canada sell more wine. 
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May 19, 2016 | Corinna Wang

The 2016 Roadshow Roundup

Despite these wineries being in different geographical locations with varying levels of foot traffic, wine tourism and popular varietals - they all seemed to hit a DTC stumbling block in these areas. Let's dive in to see why:
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Your DTC Checklist for Success

From wine club to website, tasting room to fulfillment, use our handy checklist to put you and your team on the path to success.

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